Nectar MCP Brings Customer and Creator Data to ChatGPT, Claude, Gemini and Copilot

Overview

Today we are launching Nectar MCP, which connects a brand’s Nectar data to ChatGPT, Claude, Gemini and Copilot. It is built on the Model Context Protocol, the open standard AI assistants use to connect to outside data.

AI assistants have become where a lot of marketing work happens. Teams have connected them to their sales numbers and their plans, but AI assistants still can’t see the customer: what people are asking for and complaining about on social, and which creators they listen to. That is increasingly where buying decisions get made. Until now, getting that into a chat meant exporting a report from a dashboard and pasting it in, and most of the context was lost along the way.

Nectar MCP removes that step. Once it’s connected, the assistant can work from a brand’s posts and how they performed, the comments and mentions around them, the creators talking about the brand and the competitors it tracks, along with the analysis Nectar runs on all of it. Teams already ask Nectar’s agent questions like these. Now they can ask them in the assistant they use for everything else:

• Community: What are people saying about our launch, and how has sentiment shifted since it went live?
• Influencer: Find US beauty creators who’ve posted about our two biggest competitors in the last 90 days but never about us.
• Social: Which trending TikTok sounds and formats in our category should we try this week, and what would an on-brand version look like?
• Customer care: What are customers asking us most this month, and what could we post to answer it before they ask?
• Insights: What are our competitors talking about online that we aren’t?

Availability

Nectar MCP is live at https://mcp.nectars.buzz/mcp, and available today to Nectar customers. It works with ChatGPT, Claude, Gemini and Copilot, and with Cursor or any other MCP-compatible agent, including ones teams build themselves. Setup takes a few minutes and doesn’t need an engineer. Each person sees only the Nectar workspaces they already have access to, and admins can switch access off at any time. For setup instructions, visit nectars.buzz/mcp. Full tool-by-tool documentation lives in the Nectar docs.